Marketing and Traction
Lumen is redefining how UI/UX freelancers receive and act on client feedback. Through user research, early testing, and industry insights, we’re validating the need for a streamlined, structured approach. This page highlights our market traction, key user insights, and how Lumen is gaining momentum as the go-to solution for intuitive and efficient client collaboration.
Here's what we plan to do to grow our user base…
Seamless Integration
Lumen embeds directly into Figma workflows, negating the need for separate platforms while maximising client adoption through structured feedback tools.
Product Launch Platforms
Discover Lumen on Product Hunt, IndieHackers, and BetaList. Connecting with early adopters, designers, and freelancers through targeted UI/UX showcase opportunities.
Rewards for Our Community
Benefit from our referral program offering one month free to both freelancers and their invited clients, growing our community while supporting your network.
Exclusive Access
Gain entry to our private beta exclusively for freelancers during the first 6 months, with special access to community partnerships, creative hubs, and industry events.
Industry Insights and Stories
Follow our data-driven content across Reddit, LinkedIn, and Facebook Groups demonstrating how Lumen reduces revision cycles by 50%, backed by design influencer partnerships.
Educational Partnerships
Experience Lumen through our collaborations with UI/UX design course providers, integrating structured feedback principles into design education.
Explore the key milestones in the interest we've sparked so far!
Lumen Partners with Figma Plugin Developer for Workflow Integration
London Designers x Developers: Growing Lumen’s Industry Presence
Teaming Up with Educators: Lumen x Learning!
Here's how we're engaging with our community online!
Lumen's Buzz on LinkedIn…
Our LinkedIn posts have sparked discussions among freelancers and agencies, reinforcing the need for better feedback workflows.
Comments and shares from working designers show that vague feedback is a widespread pain point.
44
mailing list
sign-ups
Check out our mailing list!
In just a few months, Lumen has organically gained 44 mailing list sign-ups, driven by personal connections, design events, and shared research - all without extensive advertising. These aren’t passive subscribers but engaged designers who see real potential in improving design communication. This organic traction is more than just a number – it's a powerful validation that Lumen is addressing a real and widespread pain point in the design community.
Find us on Instagram and X!
We are actively growing our audience on Twitter and Instagram, engaging with freelancers, design agencies, and UX professionals. Direct engagement on these platforms helps us refine Lumen’s messaging based on real-world pain points.
Finally, here’s our marketing plan to expand Lumen’s reach moving forward.
Content Marketing
Creating blog posts, youtube videos, linkedin articles on topics such as "How to Communicate with Clients as a Freelancer" or "Avoiding Scope Creep in Freelance Projects.
Social Media & Paid Ads
Share freelancer success stories, tips, and behind-the-scenes insights on Instagram, Twitter, and LinkedIn.
Community Building
Endorsing on Slack or Discord groups, will not only position Lumen as a thought leader but also help us refine our product by directly engaging with our core user base.
Brand Partnerships
Collaborating with tools such as Figma, Contra, UpWork, etc. will help expand Lumen’s reach and reinforce its value as a must-have tool for freelance designers.
PR and Press
Features in start-up and freelance related media (Indie Hackers, Product Hunt, TechCrunch). These placements can help drive credibility, visibility, and adoption among early adopters.
Marketing strategy
Content marketing
Social media, paid advertisements and affiliate marketing
PR and press
Community building
Brand partnerships
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